Users used to be able to escape the randomness of the For You feed by using the Following tab, which showed you accounts of people you followed ranked chronologically. The introduction of random accounts in the Following tab added insult to injury. The ridiculous but important Twitter check mark fiasco, explained. Musk’s legal team asked a court to dismiss the dogecoin suit a few days before doge appeared on Twitter’s site. We don’t know exactly why the doge logo suddenly appeared at the top of the homepage, but there is one relevant piece of news people are pointing to: Elon Musk is currently facing a $258 billion lawsuit alleging that he ran a pyramid scheme to support dogecoin. He changed the Twitter homepage’s icon from its classic blue bird logo to “doge” - the cartoonish Shiba Inu dog meme linked to the cryptocurrency dogecoin - and for some users, the app started seemingly inserting tweets from accounts people didn’t follow into the their Following feed. It’s just one of several seemingly random changes Musk has been making to Twitter’s core user experience without explanation.
Musk tweeted that, starting April 15, Twitter will only recommend content from paid accounts in the For You feed, the first screen users see when they open the app. But soon, if you want your voice to really be heard in the town square, you’ll need to pay. When Elon Musk took over Twitter, he said he wanted to protect its place as a “digital town square,” where ideas from all corners of the internet could flourish.
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